Data is essential for companies to make informed business decisions. The world of business is rapidly changing, and they need to be able take these decisions based on accurate data. Business analytics tools such as forecasting and predictive modeling assist organizations identify opportunities for growth, improve efficiency in operations and many more.
The field of business analytics focuses on the analysis of historical and current data to anticipate future trends and inform decision-making. It involves using tools like predictive modeling data mining, data mining, and forecasting simulations as well as developing visualizations of data that present the results in an easy to digest format. Business analysts have excellent communication skills to convey their findings and insights to other managers.
A report in 2020 by NewVantage Partners found that a firm’s ability to implement business analysis methods was the most significant factor in their success as well as future competitiveness. Many companies aren’t sure how to use data-driven approaches to boost business performance and profit margins.
Business analytics professionals are able to assist organizations in streamlining their operations and optimize their processes by identifying inefficiencies and bottlenecks. They can also apply data-driven insights to improve marketing strategies and boost sales.
You’ll develop the necessary skills to become a data-driven manager by taking an online course in business analysis. Through interactive classes, hands-on projects and real-world case studies this online course will train you to extract, analyze and visualize data in order to discover patterns hidden in the data and design more efficient business strategies. You will also learn how to use key tools like Tableau, Python, SQL and other essential tools. You’ll connect with Harvard faculty and fellow students throughout the program via live classes online office hours, virtual classes and networking events that take place both during and after your studies.