A well-written job ad is the first contact point between your organization and potential candidates. It’s the first chance for your company to showcase your culture and values in a compelling manner. A compelling job announcement can attract interest in the position and in your company, resulting in higher quality applications and more interviews.
A well-written job description should include crucial details regarding the hiring process from beginning to end. This ensures that both you and the candidates are on the same page regarding what to expect. It can also prevent dropping-offs, ghosting, and a more efficient and fair hiring process.
Make sure to use a clear, concise language that is easy to read for any type of audience. Avoid jargon and cliches, which can be confusing or even repel potential applicants. Make use of job ads to promote your diversity initiatives. Make sure that the language you use does not exclude anyone.
Additionally, don’t forget to mention your top advantages and perks in your job advertisements. If your company offers free lunches or a great office with a view, or allows flexible hours of work It is important to include these in your job descriptions, as they could tip a candidate in your favor over competitors. Also, you should mention any volunteer work or community involvement that your company is involved in. This is something many potential employees will look for when deciding which business to join.